Unity Rejects Merger Agreement From Applovin Decides To Go With Ironsource

The business declared on Monday that the plan was “not in the best interests of Unity shareholders” and that it would now proceed with the previously announced merger with IronSource, a different mobile technology company. Unity CEO John Riccitiello commented on the deal saying: The widely used gaming engine Unity announced last month that it would combine forces with mobile app distribution and monetization firm IronSource. However, Unity received an unsolicited buyout offer from the larger rival AppLovin, with the requirement that they end their agreement with IronSource. The Unity Board decided that AppLovin’s offer was not a “better offering” since the first agreement with IronSource offers Unity longer-term control.