TikTok has always emphasized e-commerce, even though the platform got off to a later start in the United States compared to other countries such as Asia. After apparently getting off to a poor start earlier this year, the firm is getting ready to launch live shopping functionality in the United States. Previously, the company had conducted tests with a shopping tab powered by Shopify. Laura Perez, a spokesman for TikTok, acknowledged that the new feature is currently undergoing testing in the United States but declined to share any other information. Previously, it has only been available in the United Kingdom, Indonesia, and a few other Southeast Asian nations. According to Semafor, TikTok is reportedly asking companies from the United States to participate in the new shopping initiative, possibly expanding access to foreign retailers. TikTok has also been looking at live shopping in the United States and forming partnerships with various businesses to provide this service to its viewers in time for the Christmas season. In addition, the platform has been advertising for posts at fulfillment centers in the United States of America, which would be responsible for providing storage and returns for clients. -Laura According to a source familiar with the situation, TikTok is now approaching certain U.S. companies to participate in the project. This implies that live streamers from China and other countries who sell things on TikTok will need to keep directing customers to other websites due to anticipated competition. TikTok probably needed to introduce its much-awaited e-commerce function in the U.S. for the sustainability of its company amid a faltering advertising market. TikTok Shop is best positioned for success if operations begin before the year’s peak shopping season.
